Privacy Policy

Last updated: November 9, 2026

Hoof Plan is a scheduling app for farriers, operated by Loon Byte LLC (“Hoof Plan”, “we”, “us”). This policy explains what information Hoof Plan collects, how we use it, and the choices you have. It covers the Hoof Plan app, the Hoof Plan reminder service, the text messages and emails it sends, and this website.

It's written for two groups of people:

• Farriers who use the Hoof Plan app.
• Clients of those farriers, who get appointment reminders from Hoof Plan.

Information stored on the farrier's phone

The Hoof Plan app stores these on the farrier's phone:

• Clients (names, phone numbers, email addresses, addresses and notes), horses, barns and their locations
• Appointments, trim and shoeing history, blocked time and settings
• Photos the farrier takes or chooses for clients, horses and visits

This stays on the phone and we can't see it, except for the reminder details described below. It's removed when the farrier deletes the app or uses Settings → Delete all data.

Information our reminder service collects

The reminder service is optional. It's used only when a farrier sets up client reminders in the app.

About farriers

• Mobile number, used to sign in with a one-time code we text you, and to recover your account
• Business name, your name, the phone number and email address clients should contact, and your time zone
• Your plan, your reminder settings, and any note you add to reminders (for example, “Please have horses caught”)
• For paid plans, a record of your subscription. Payments are processed by Stripe, and we don't receive your full card number.

About clients and their upcoming visits

For each visit on the farrier's schedule in the next 45 days:

• The client's name
• The visit's date and time, the horses and the work planned (such as “trim”), and the barn address
• The client's email address, only if they get email reminders
• The client's mobile number, only if they get text reminders
• Which reminders were sent and when, and the client's replies (such as C to confirm or X to ask for a change)

Opt-outs

Phone numbers that replied STOP and email addresses that unsubscribed, so we don't contact them again.

Technical information

Our hosting provider keeps basic request logs, such as IP addresses and times, to keep the service secure and working. We also use IP addresses to limit repeated sign-in attempts.

This website

This website doesn't use cookies, analytics or ads. Our hosting provider keeps standard request logs for security.

Other information that leaves the farrier's phone

• Drive times. To work out drive times between stops, the app sends the start and end coordinates of each drive to Google's Routes API. No names, phone numbers or notes are sent. See the Google Privacy Policy.
• Address lookup. Turning a typed address into a map location uses the phone's built-in geocoder (Apple on iPhone, Google on Android).
• App updates. When the app opens, it checks Expo's update service (expo.dev) for a newer version. That request includes technical details such as the app version and platform, not your data. See the Expo Privacy Policy.
• Things you choose to do. If you export to your phone's calendar, share a backup file, open directions in a maps app, or call or text a client, that information goes to the app or person you chose.

How we use information

• To send the appointment reminders the farrier set up, and texts or emails when a visit's time changes or it's cancelled
• To text farriers their sign-in codes
• To pass a client's reply (confirm, or ask for a change) back to their farrier
• To show farriers which clients have opted out
• To answer questions, keep the service secure, prevent abuse and spam, and meet legal obligations

We don't use clients' information to market to them, and Hoof Plan doesn't send marketing texts.

Who we share information with

We don't sell or rent personal information. We share it only with the service providers that help us run Hoof Plan, and only so they can do that work for us:

• Twilio, to send and receive text messages
• Resend, to send reminder emails
• Supabase, which stores the reminder service's data
• Render, which runs our servers and this website
• Stripe, to process payments for paid plans
• Google, for drive times (start and end coordinates only)
• Expo, to deliver app updates

We may also share information when the law requires it, to protect someone's safety or our rights, or if Hoof Plan is sold or moved to another company, in which case this policy keeps applying to it.

Mobile information. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information won’t be shared with any third parties.

Text messages

• Hoof Plan texts a client only after their farrier turns on text reminders for them, which farriers may do only for clients who agreed to get them. See how clients sign up.
• Every reminder text starts with “Hoof Plan:” and names the farrier.
• Reply STOP to stop all Hoof Plan texts to your number, from every farrier who uses Hoof Plan. Reply START to turn them back on, or HELP for help.
• Message and data rates may apply. The SMS Terms of Service have the details.

How long we keep information

• Visit details are deleted two weeks after the visit date.
• We keep a short log of the most recent messages sent through the service, with their text, to look into delivery problems. Older entries are deleted automatically.
• For each message sent we also keep a record of who it went to, when, which reminder it was, and (for texts) when the farrier recorded the client's agreement. This record has no message text. We keep it for four years, in case a message is ever disputed.
• Sign-in codes expire after 10 minutes.
• Opt-out records are kept for as long as we need them to honor the opt-out.
• Farrier account details are kept while the account is in use. When you delete your account in the app (Settings → Delete my Hoof Plan account), it and its reminder data are deleted right away, except the record of messages sent described above and records we must keep by law, such as payment records. You can also email us to ask.

Your choices

Clients

• Reply STOP to any Hoof Plan text, or use the unsubscribe link in any reminder email.
• Ask your farrier to turn off reminders or update your details.
• Email us to see, correct or delete the information we hold about you.

Farriers

• Turn reminders off for any client, or for everyone, in the app.
• Delete everything on your phone with Settings → Delete all data.
• Delete your account and its reminder data with Settings → Delete my Hoof Plan account, or email us to see, correct or delete it.

Depending on where you live, such as California or Canada, you may have additional rights over your information. Email us and we'll help.

Security

We protect information in transit with encryption (HTTPS). Only our server can reach the reminder database; the app never connects to it directly. Sign-in codes and session tokens are stored only in scrambled (hashed) form. No method of storing or sending information is perfectly secure, but we work hard to protect yours.

Where information is processed

Hoof Plan serves farriers and their clients in the United States and Canada. We and our service providers may store and process information in the United States and other countries.

Children

Hoof Plan is a business tool and isn't directed at children under 13. We don't knowingly collect personal information from children under 13.

Changes to this policy

If we change this policy, we'll post the new version here and update the date at the top. If a change affects how we use information we already have, we'll tell farriers in the app before it takes effect.

Contact us

Loon Byte LLC (Hoof Plan)
Email: [email protected]